Hello! Our names are Madison Novice, Ali Weitz, Janet Gendelman, Molly Powers, Karlee Novice, and Taylor Novice. We are the founders of Cap & Conquer, Inc, a 501(c)3 non-profit that focuses on raising funds for cancer patients in Southeast Michigan who choose to use scalp cooling (also known as cold caps), a technology used to reduce hair loss during chemotherapy. We started Cap & Conquer as a result of our own personal success stories and experiences using cold cap therapy.
We all came to know cold caps through different avenues, however we were all deeply impacted by this treatment. Ali found out about the treatment from her oncologist when she was diagnosed and treated for breast cancer in 2015; she then strongly encouraged Madison, a family friend, to use cold caps when Maddie was diagnosed with Hodgkin's lymphoma three years later. Karlee and Taylor Novice were committed cappers for their youngest sister Madison during her treatment. Karlee then encouraged her friend and colleague Molly to use cold caps when she was diagnosed with breast cancer in 2019. Janet Gendelman was introduced to cold caps by her oncologist and used them when she underwent treatment for ovarian cancer in 2019.
All four of us who used scalp cooling successfully saved our hair with cold caps while undergoing chemotherapy. We all have been profoundly impacted by the power we felt in keeping our hair and the ability to maintain normalcy during such crazy and unpredictable times. We know how wonderful cold caps can be, but through our experiences, we also noticed many barriers to using this technology, especially the lack of knowledge and the financial burden.
We started Cap & Conquer to try to break down these barriers. We want every eligible cancer patient to be aware of cold caps and to be able to use them if they so choose, no matter the cost. That is why we will be raising money to directly fund patients who cannot afford the treatment and we will be using our platform to raise awareness about this hair-preserving technology along the way. Please read more about us, consider donating or volunteering, and if you are a patient who requires funding please apply! Even just learning about cold caps and educating those around you has the potential to make a huge difference in the lives of a cancer patient and their families!
Quick note: While we all used Penguin Cold Cap, we have no relationships or conflict of interest with any of the cold cap companies.
Meet Our Founders
Meet Our Team
Director of Social Media
Chief Financial Officer
We believe every cancer patient should be educated about scalp cooling, and our goal is that finances will not be a barrier to using this technology.
About Our Logo
Cap & Conquer incorporates the three colors associated with the three cancers of our founding members:
Violet for Hodgkin's Lymphoma
Pink for Breast Cancer
Teal for Ovarian Cancer